Rock band New Years Day invites fans to join them in the world of “Vampyre” with a brand new video game-style music video – out now here. The ferocious single – a message of strength and resilience in the face of those who would drain you of both – was released late last month, marking New Years Day’s first new music since 2022’s “Hurts Like Hell”. Stay tuned for more coming soon.
On the new music video, the band shares: “’Vampyre’ possesses a grandiose quality, as if it were the score for an intense battle sequence in a majestic vampire film. This has always been my vision – a blend of Underworld and Blade! To bring this concept to life, we enlisted the remarkable talents of Matteo Santoro, a visionary in the realm of cinematic CGI. Together, we crafted the most monumental music video ever created by New Years Day. The underlying theme of the song is that the vampyre we confront symbolizes a narcissistic monster in our lives. Accordingly, the video mirrors this notion as I valiantly combat colossal vampyre creatures in order to liberate myself from their tyrannical grip. Ultimately, I emerged triumphant.”
Fans can look forward to seeing the new song live this fall as New Years Day hits the road in the US. They’ll be joining In This Moment and Ice Nine Kills on the Kiss of Death Tour, kicking off November 3rd in Gary, IN. Additional stops include: Kansas City, Milwaukee, Orlando, Atlanta, New York City, D.C., and more. For a full list of upcoming shows, please see below or visit: nydrock.com.
About New Years Day:
Kerrang! Magazine counts New Years Day among an elite handful of bands inspiring the next generation. Led by “the vibrant force of nature that is frontwoman Ash Costello,” New Years Day unleash anthems of discontent and empowerment, delivered with gothic flair and theatrical bombast.
It’s a sound that crashed into the Mainstream Rock Top 40 for the first time in 2019 with a top 15 rock radio charting single “Shut Up” followed up by the cathartic “Hurts Like Hell,” which finished 2022 as one of SiriusXM Octane’s Top 25 songs of the year. Each successive victory is a celebration of hard-fought creative freedom, unstoppable determination, and dedicated fans. Throngs of diehards and newcomers alike sing and sweat along with New Years Day, at festivals, in clubs, or on tours with Halestorm, Falling In Reverse, Motionless In White, Ice Nine Kills, and In This Moment.
Saints and sinners, victims and victors. In sound and vision, New Years Day walk the line between darkness and light. Victim to Villain (2013), Malevolence (2015), and Unbreakable (2019) deeply resonate with listeners who cherish them as timeless keepsakes, marking different times in their own personal evolution. It’s because Costello, who skillfully conjures horror and comic book aesthetics as allegory, is one of them.
In cinematic music videos, transcendent live performances, and daily interaction (virtual or in-person) with like-minded misfits, this band makes pleasure from pain. Even when it hurts like hell.